As a marketing professional you might recognize what changes automation in marketing can bring to your marketing campaign. However, considering the limited number of marketers using automation, only a few genuinely understand how automation can change their marketing game.
Well, it comes as no surprise as automation is perplexing and does needs a little explanation.
The sine qua non for any customer relationship is marketing combined with sales or in simpler words, sales is the core of any marketing.
As a business starts growing maintaining a personalized relationship with every customer becomes challenging and as your company becomes big the small challenge of staying connected with the customers proves to be one of the biggest challenge you face. It becomes difficult to manage business with the use of simple tools and eventually you need to hire a specialist who helps you implement programs that are both customer-centric and performance-driven.
And here is where marketing automation comes in.
“Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.”
Automation In Bulk SMS Marketing
Marketers usually use Bulk SMS marketing and automation as two different processes, but one is the element of other. However, they are really different from each other but when integrated fits in with the conversion funnel of a company.
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